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Page 297
After half an hour.
They arrived at the designated photography studio.
Advertising is usually done in a small photography studio.
There are also outdoor ones.
A good advertisement doesn't need to be a big production; as long as the advertising copy is good and you hire big-name celebrities, it's a good advertisement.
Mo Xiangwan waited at the door and waved to Qiao Jingjing as she approached on her little red horse.
Upon seeing Qiao Yu, her beautiful eyes lit up, and she subtly gave him a flirtatious wink.
Qiao Jingjing filmed an advertisement for a sports drink.
The location was inside the company premises, where a temporary photography studio was set up.
There were a total of eleven or twelve people, including the cameraman, lighting technician, logistics staff, and director.
"Director, we've arrived."
Mo Xiangwan greeted a middle-aged man.
The director quickly came forward, shook hands with Qiao Jingjing, and repeatedly called her "Teacher Qiao".
His gaze then fell on Qiao Yu. "This is... Oh, Teacher Qiao. I've heard so much about you."
He quickly shook hands with Qiao Yu.
They call both the siblings Teacher Qiao.
Qiao Yu thought to himself, "I've heard so much about you, how many seconds did it take you to recognize me?"
Qiao Yu truly made his public debut during the finale of "Singer".
The videos that circulated online previously had too many limitations.
Just like an online streamer.
No matter how famous you are, how many people will recognize you if you walk around on the street?
They might not even be as good as third- or fourth-tier celebrities.
"Hey, Qiao Jingjing is here."
"Go get an autograph."
"Oh my, her brother is here too. I really like Qiao Yu. He's even more handsome in person than on TV, and he has a great physique."
"He's my sister's idol, I want to get his autograph too."
The staff came up to ask for an autograph.
Due to the impact of someone uploading Qiao Yu's photo album without authorization.
Whenever female fans see Qiao Yu, they instinctively notice his physique.
The director shooed away the staff: "Go away, go away, we'll talk about autographs later. Let Teacher Qiao change her clothes first."
The advertisement was very simple: a dance performance followed by the delivery of advertising slogans.
It's an energy drink.
The beverage company originally wanted to hire athletes to film the video.
But they couldn't resist Qiao Jingjing's immense popularity, so they found her.
Qiao Jingjing changed her clothes and came out.
Light white denim shorts, white shirt, the hem tied at the waist, revealing a tight waist and navel.
He was wearing a pair of running shoes.
All the men present were amazed.
The director was also very satisfied; Qiao Jingjing's figure was indeed a major selling point.
Qiao Jingjing practiced the gymnastics dance several times and was full of energy.
It is pleasing to the eye.
The director thought it was good enough and told Qiao Jingjing to go backstage to touch up her makeup.
"Lights ready."
"Machine number one, power on in three seconds."
"start!"
Qiao Yu observed the advertisement shooting up close 383 times.
The only words to describe it are "ridiculous" and "disappointing".
There were no added special effects or music in post-production.
Qiao Jingjing walked and jumped around in front of the green screen, reciting her lines with an earnest expression, like a fool...
The advertising slogan is: "Choose a good energy drink and challenge yourself to a whole new level... For energy drinks, I only drink 'Fire'."
The director yelled "Cut!", thought for a moment, and said:
"Let's do it again."
Second time.
"Come again!"
The third time.
"Come again!"
The staff members all said, "Director, this is perfect."
"Yes, it's all set."
"I just checked, the post-production is complete, and the effect should be very good."
The director waved his hand, frowned, and said, "Something feels off. The costume? The gymnastics routine? The pose?"
"Is there something wrong with the advertising slogan? It just doesn't feel right," Qiao Yu suddenly said.
"Yes, that's an advertising slogan."
The director's eyes lit up: "This advertising slogan is no good, it needs to be changed."
Qiao Yu watched it three or four times.
He is the kind of person who sees things clearly from the sidelines.
The staff were involved in everything from planning to filming.
Once a mindset is fixed, one may not realize it due to being too close to the situation.
"Yes, the celebrity in the ad has changed, so the lyrics need to be changed too."
"The advertising slogan is tailor-made for athletes, which does seem a bit out of place."
"Challenging oneself to a completely new level... This would be fine for a sports star, but it's not suitable for Qiao Jingjing. She's not an athlete."
"Let's notify the planning team and get some ideas quickly."
The staff immediately realized what was happening and began whispering among themselves.
The beverage company originally intended to hire sports stars for their advertisements.
Actually, the advertising copy is not bad; viewers may not care about the minor details.
If the director hadn't brought it up, it would have just passed by like that.
Staff members immediately contacted the planning team.
The director gave Qiao Jingjing and the others a few bottles of water, and they sat down to chat.
"I'm so sorry, please wait a moment."
He knows that celebrities' time is very precious; it's no exaggeration to say that time is money.
Qiao Jingjing smiled and said, "It's alright."
Qiao Jingjing is very careful to maintain her on-screen image, and she has never experienced the kind of stressful life where "time is money".
Actually, she hasn't done any advertising in a long time.
Qiao Jingjing habitually teased Qiao Yu:
"Hey bro, wanna have a drink?"
She handed the energy drink to Qiao Yu, and suddenly noticed that the surrounding air became quiet.
The director and Mo Xiangwan both looked over.
The astonished expression made Qiao Yu so embarrassed he wanted to disappear into the ground.
"Jingjing, what you're doing..."
Mo Xiangwan's lips twitched.
She looked at Qiao Yu with a questioning gaze.
"He likes me to call him brother."
Qiao Jingjing, without changing her expression, shifted the blame to Qiao Yu.
ha?
Mo Xiangwan was stunned.
The director said with a smile, "I've listened to all of Teacher Qiao's songs, and I especially like 'Later'."
"This reminds me of those days, it really touches my heart. When will you release a new album?"
.......
149. With Mo Xiangwan in the lounge; a bizarre interview.
Qiao Jingjing was looking at Qiao Yu.
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