Memory inheritor

Chapter 22 Dilemma

A mature company will set up contingency plans for key tasks and critical links when implementing major projects, and Paradise Beverages is no exception.

However, according to the campaign performance analysis report, the best performing of their three GG campaigns, campaign D, only had a focus retention rate of 56%, which is quite far from the "excellent" level.

If it's a project with a small investment, or a small product that fails, this data can be considered barely satisfactory.

However, this was a key project for the Paradise Beverage Group, and their senior management was clearly not satisfied.

Although Option B, the preferred choice, had problems, its "eye-catching" effect was undeniable, and it inevitably became a point of reference, leading to a psychological letdown.

As everyone knows, many factors influence the sales of a beverage, and GG advertising is usually not the deciding factor. Because many factors are difficult to quantify fully, it's impossible to accurately assess the role of GG, especially for new products.

If Plan D is adopted for full-scale launch, it's fine if the sales of the new product meet expectations; if not, then the person in charge of which link has a problem will bear the responsibility.

This is the problem that Pang Weizhi and Ji Cheng urgently need to solve.

The awkward situation for Zhiwei Technology is that Solution B was generated by CMS rendering, and regardless of Li Yunxiang's identity, it cannot change the fact that the company failed to fulfill its supervisory obligations.

Although this may not constitute a corporate crime and may not even be subject to administrative penalties, it does not absolve the company of its own responsibility.

If the promotion of new products for the amusement park's beverages suffers setbacks and affects the overall interests of the group, it will most likely seek public compensation from Zhiwei Technology in order to salvage the brand's reputation.

If it really comes to that, even if we only bear a small part of the responsibility, it will have a huge negative impact on Zhiwei Technology, and it will be much more than just losing money.

This is something Ji Yongsheng and his associates absolutely do not want to see.

Therefore, the problems faced by both sides are actually the same. If the problems of Pang Weizhi and Ji Cheng can be solved, the predicament of Zhiwei Technology can be resolved.

But since it was a difficult problem, a proper solution was obviously not easy to come up with, and for a moment the private room fell silent.

Ji Cheng waited a while, and seeing that everyone was silent, he couldn't help but break the silence first: "Engineer Wei, I'd like to ask, since Solution B was rendered by your system, is it possible to do a 'de-rendering' to restore it?"

He did practically nothing else all day but think about how to solve the GG advertising problem. This was the best solution he could think of, but whether it would work, he needed to consult with professionals.

Wei Hongsi thought about it carefully and then said, "Theoretically it's possible, but it's extremely difficult, and a day and a half might not be enough."

Upon hearing that it was feasible, Ji Cheng's spirits lifted: "How long will it take?"

Wei Hongsi said, "I can't give a definite answer right now. I need to do a preliminary analysis before I can make a decision. Roughly speaking, it will take at least five working days."

Ji Cheng asked, half puzzled and half disappointed, "Why is it taking so long? The rendering shouldn't have taken too long, right?"

Wei Hongsi explained to him, "If rendering is like adding color to a sketch to turn it into a watercolor painting, then 'de-rendering' is like stripping the colors from the painting to restore the original sketch. The difficulty of these two is not even in the same league."

In fact, if the CMS logs have not been tampered with, it would be much easier to restore Scenario B to its pre-render state, but there is no need to tell outsiders about this.

Ji Cheng understood Wei Hongsi's analogy and asked, "Then let's use Plan B as a temporary measure to buy some time for a few days?"

Wei Hongsi quickly dissuaded him: "Doing this is too risky. Although the number of times consumers watch it is relatively limited in a short period of time, it will still accumulate a certain amount of negative emotions."

"It's like planting a dud in your heart; it could still explode if influenced by other factors. And there's no guarantee there won't be exceptions. Four or five days is enough time for someone with a keen eye to watch it a hundred times."

Ji Cheng frowned: "Would anyone really stare at GG the whole time?"

To be honest, even if it's his own product, he doesn't think a single Google Ad is worth reading repeatedly.

Last night, he went to great lengths and offered corresponding material rewards to get more than a hundred people to keep looking at Plan B.

Wei Hongsi said, "Once the video is released, its spread is no longer controllable. For example, the fans of the celebrity in the video might save it and spread it among their fan groups."

Ji Cheng fell silent.

It must be admitted that this possibility exists. For die-hard fans, it's practically a necessity.

Wei Hongsi saw Ji Cheng's anxiety and understood his mindset.

Ji Cheng was credited for discovering the problem with Plan B; however, if the plan performs poorly, the responsibility will also fall on him.

Yesterday, when the two met for the first time, Wei Hongsi said "congratulations." If he can't help Ji Cheng resolve this hidden danger, wouldn't it be just empty talk?

Through the conversation, he understood the other party's line of thinking; solution B was clearly the optimal solution in Ji Cheng's mind. Judging from Pang Weizhi's expression, he also seemed to agree with this approach.

Wei Hongsi asked, "President Ji, you mentioned at the police station that Plan B underwent several revisions before the final cut. Don't you have any previous sample footage or shooting materials?"

"No." Ji Cheng shook his head. "When we signed the contract, there were relevant clauses stipulating that they would not provide us with sample videos directly. So Peng Jun always brought his computer with him, showed us the videos, recorded our requirements, and then went back to revise the plan. Apart from the final cut, they never gave us any other videos or materials in between."

Lu Jiaqi was sitting next to Wei Hongsi, and upon seeing this, she quietly explained the reason to him.

Because this time the park's procurement of GG (Goods and Services) involves core information about the new product, it requires the production company to destroy all materials used in the production process after the final product has passed acceptance and been delivered.

In order to protect their own creative ideas, special effects and other trade secrets, GG Production will not directly provide the client with sample footage or shooting materials from the intermediate process.

Such mutually agreeable confidentiality clauses are common in business collaborations.

Upon hearing this, Wei Hongsi suddenly realized why Ji Cheng was so fixated on Plan B instead of seeking help from Purple Fox Media. Apparently, they couldn't offer anything else either.

He said somewhat apologetically, "I was thinking that if you had a sample, you could edit another one to make do with it."

"Even if we had it, we couldn't edit it out," Ji Cheng said with a wry smile. "The sample footage was shot with models from Purple Fox Media, but the main character in the final cut is our contracted star, Shen Qing. They're not the same person at all!"