In the entertainment industry, I only like making movies.

Chapter 39 One Red Heart

.......

*Slap slap slap...*

*Slap slap slap...*

As the deputy head of the Publicity Department, the deputy head of the capital city, and the heads of the optoelectronics and China Film Group took the stage, enthusiastic applause rang out in the meeting.

Fang Yi clapped his hands vigorously, until they were red.

He glanced at the leaders on the podium a few times, then fixed his gaze on Han Sanpin in the first row.

This bandit leader is not yet in a leadership position; he will only be able to take control of the entire China Film Group and dominate the entertainment industry after 2007.

After that, Fang Yi stopped glancing around randomly, took out his notebook and pen, and honestly wrote down three topics.

The topic was far beyond his capabilities, something a novice director like him couldn't handle.

I've adopted a more Buddhist approach.

Today, I'll only bring my brain and notes, and focus on listening to the lecture. Everything else is irrelevant to me.

Fang Yi murmured to himself, his expression turning serious, like a well-behaved student.

"Okay, let's begin the meeting."

The deputy leader of the publicity department spoke, and the meeting room immediately fell silent.

Hundreds of people sat in rows, and apart from the sound of breathing, the only other sound was the rustling of pens.

Yang Buting, the current head of China Film Group, served as the host of today's meeting.

He tapped the microphone lightly and addressed the audience in a loud voice: "The first topic today is the core contradiction facing film."

"Next, Comrade Tong Gang will give a detailed and comprehensive report on the first topic."

The applause rang out again.

Tong Gang, deputy director of the Film Bureau, slowly stood up and gave an in-depth analysis of the first topic to the hundreds of people attending the meeting.

The first contradiction: market opening versus the survival of domestic films.

After China joined the WTO, imported blockbuster films continued to flood the mainland market, making it difficult for domestic films to survive. Apart from a few commercial films that could compete, the rest of the films could not withstand the Hollywood blockbusters and could only be beaten.

The second contradiction is that while industrial reforms have shown initial results, their foundation is not yet solid.

The reform of the cinema chain system boosted box office growth; for example, in 2004, the box office exceeded 15 billion yuan.

However, the overall competitiveness and profitability of domestic films remain weak. Apart from a few, most private film and television companies tend to focus on television production and are unfamiliar with, unskilled in, or hesitant to engage in film production. They also exhibit a range of negative attitudes, such as fear, timidity, and complacency.

The third contradiction: the issue of creative direction.

With the development of the domestic economy, the commercialization of film is an inevitable trend. Finding a balance between commercialization and artistry, and between mainstream values ​​and market demand, is the key focus of film work nationwide in the future.

All film and television companies, studios, directors, producers, screenwriters, and various film awards need to firmly uphold the creative philosophy of promoting Chinese culture and adhering to a people-centered approach.

For a full half hour, several leaders spoke in turn, conveying correct ideas about the core contradictions of the film and broadening the horizons of the attendees.

Next, let's move on to the second topic.

Summary and criticism.

Looking back at the gains and losses of recent domestic film creation, the film sharply criticized the tendency of some works to be "detached from life, detached from the masses, and detached from reality," as well as problems such as blindly imitating Hollywood and prioritizing form over content.

The "Three Closenesses" principle was established: the meeting strongly advocated that creations should be "close to reality, close to life, and close to the masses," which became the core slogan for official guidance of creation for many years thereafter.

Key themes for planning: Deploy creative plans centered around major historical milestones such as the 60th anniversary of the victory in the War of Resistance Against Japan and the 85th anniversary of the founding of the Communist Party of China.

At 11:00 AM, the third theme: Looking to the future.

Han Sanpin, the vice chairman of China Film Group, was the first to speak, immediately bringing the atmosphere in the meeting room to its climax.

[Chinese Cinema and Hollywood: Cooperation and Competition]

A deep, resonant voice echoed throughout the multi-functional conference room.

All eyes were on Han Sanpin, praising his courage to lift the lid.

In 2005, after the market had been open for some time, mainland Chinese films began to align with Hollywood, becoming one of the hottest topics of the year.

Everyone knows that a colossal crocodile is approaching, and Chinese films are facing the danger of collapse.

Don't talk about market development; everyone is making money and getting by.

Looking across the country, which film company, which director dares to directly challenge Hollywood blockbusters?

No!

Since there's no market for it, no matter how big the market is, it's still just food in other people's eyes.

We must cultivate and strengthen ourselves.

How to resist the onslaught of Hollywood blockbusters in terms of capital, talent, and market, while also managing the complex relationship with Hollywood (co-productions)?

Han Sanpin spoke eloquently, arguing that we cannot simply give in and only seek basic sustenance.

We must go global, set sail overseas, and create Chinese blockbusters suitable for overseas audiences.

We must also create a variety of films that local audiences enjoy, enriching the leisure and entertainment of the Chinese people while developing the domestic film production system.

Splash...

Endless applause erupted, and under the leadership of the deputy head of the Propaganda Department, Han Sanpin was given the highest praise.

The meeting then transitioned into a period of harmonious discussion.

Directors, producers, screenwriters, and actors can all speak.

Think more!

At a time like this, who would dare to speak recklessly?

It's not like it's the annual spring meeting, where everyone can speak freely, even hurl insults and criticisms.

Today sets the tone!

Few people in the audience are fools; they all know not to be the first to stick their neck out unless specifically called upon by the leader.

After waiting for a while, the leader called on Zhang Yimou and Chen Kaige to speak.

Fang Yi sat upright, listening attentively and taking notes while secretly comparing the remarks of the two directors.

Well, how should I put it?

Zhang Yimou was more pragmatic, discussing his understanding of film from the perspectives of director, producer, actor, and screenwriter, especially in the direction of directing, using very simple words to define Chinese films.

Director Chen, on the other hand, seemed a bit preoccupied. After standing up and saying only a few words, he began to speak in a grand and sophisticated manner, as if a single film could encompass all the vast landscapes and contain far too much.

That wasn't all; Old Chen even went so far as to bring up the concept of "Wuji" (无极).

Holy crap!!

I didn't ask you to come here to promote the movie!

Many people frowned inwardly, disapproving of Old Chen's behavior of abusing his power for personal gain.

However, it was not just one leader who liked it; several leaders had high expectations for [Wuji].

At this moment, Chen held the Palme d'Or and stood firmly on the altar of cinema.

The production cost of "The Promise" reached 2 million RMB, making it another major work after "Hero".

Filming has wrapped and post-production is nearing completion. Chen Kaige has hinted that "The Promise" will be released during the Lunar New Year holiday season.

At this critical juncture, the leadership naturally hopes that "The Promise" will be a huge success, riding the wave of popularity to go abroad and convey the brilliance of Chinese blockbusters to the world.

Fang Yi was speechless and put down his pen, too lazy to take notes.

If you're so capable, recite a couple of lines of poetry!

Fortunately, Old Chen also cared about his reputation, so he stopped short of making a point and quickly ended his speech.

Then, the meeting room fell silent again, and no one dared to speak up.

Lu Chuan stared intently at the podium, hoping the leader would call his name.

coming!

They came as soon as they were told.

As if hearing Lu Chuan's inner cry, the deputy leader of the propaganda department looked towards the center.

"Fang Yi, Fang Dao."

"Among those present today, you are the youngest. Young people have many ideas, so you will be the third speaker."

Upon hearing the leader's kind voice, Fang Yi was stunned, his previously calm demeanor instantly becoming excited.

How pathetic!

Fang Yi cursed himself for being a coward, and slowly stood up under the watchful eyes of countless people.

He flicked the microphone, gripped the notebook with both hands, and turned to the third page, where he had written down some of his thoughts on the future of film.

"Distinguished leaders, fellow colleagues."

"I am young, so please forgive me if what I say next is wrong, and feel free to criticize and correct me."

"In my personal opinion, there are three main issues that Chinese films need to address right now!"

"First: The industrialization process of the film industry."

"The film industry needs to achieve comprehensive growth, shifting from 'individual business' to 'industrialization' needs, encompassing cinema construction, cinema investment, film production systems, marketing and distribution operations, and more."

"my country is a populous country. As its economy grows and its material wealth increases, it will inevitably be accompanied by demands for culture, entertainment, and spiritual fulfillment."

Besides watching TV at home, going out shopping, and traveling, watching movies, especially good movies, is a major way for ordinary people to relax and unwind.

Second point.

Third point.

Fang Yibaba talked a lot, but in the end his gaze became extremely firm and full of passion.

"I firmly believe that Chinese films will surely flourish, reach the world stage, and surpass Hollywood!"